Source: Hindustan Times, November 8, 2000
MUMBAI, INDIA: Rights for the popular 208-episode TV series on the stories of Lord Siva has been bought for US$2.2 million for one time telecast by Hindustan Lever company, India’s largest supplier of consumer goods. According to a spokesperson, the series cuts across urban and rural markets and is of perennial interest to target users. “In a competitive market, it is essential to have the right kind of programming that fits in with our brand messages,” he said.