Indian Companies Provide Back-Office Services for American Companies

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BANGALORE, INDIA, March 15, 2001: India has become the back office for many American companies. So expounds this article that illustrates that Indian Companies such as Customer Asset groom their employees to familiarize them with American culture and give them a fictitious identity. Providing services to companies such as General Electric and British Airways, they then field customer service calls from America and UK for these companies. Indian college graduates are competing for these jobs as the income supercedes other careers available in the country. They practice their accents with the “Ally McBeal” TV show, and have learned that the phrase “No way, Jose,” doesn’t have anything to do with a person named Jose.