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BANGALORE, INDIA, JUNE 15, 2001: Now, at the click of a button, families can decide the budget for a marriage or get a wedding manager to take over the task of organizing their entire wedding. Promoted by Indian marketing guru Shunu Sen and one of India’s early woman entrepreneurs Kiran Mazumdar Shaw, shaadionline.com is introducing the concept of wedding management in India and to Indians abroad. The facility is expected to be a boon for hard-pressed families, particularly from the Indian diaspora who are often more strict about rituals than their counterparts in their motherland. The site offers full management services or any segment, from the priest to “puja” materials to rituals of 37 Indian communities from Hindu, Muslim and Christian communities. India’s wedding market is estimated to be worth US$110 million during the four-month wedding season.

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