LONDON, ENGLAND, April 7, 2002: A section of nonresident Indians in the UK are up in arms against the use of the image of Lord Ganesha as a carrier and advertiser of beers. The objectionable photograph appeared under the title “Indian Summer Food and Drink” depicted in the Sunday Observer today shows Lord Ganesha carrying a glass of pale ale in one hand and showing the initials IPA (a beer called “India Pale Ales”) in the third of the four-armed image. A spokesman of the Leicester-based Hindu community said the advertisement was bad in taste and affected the religious feelings of Hindus. The write-up under the image said, “As everyone who has stepped inside a pub knows, the hunger created by a few pints can be extinguished only by a meal from the Indian subcontinent.”
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