SINGAPORE, November 7, 2002: For an ancient discipline based on relaxation, yoga looks set to stir up a frenzy in the fitness wear business. Spurred on by the growing popularity of yoga, fashion labels are coming up with apparel that won’t split when you stretch. From active wear brands like Nike to casual wear labels like British India and Liz Claiborne, retailers are stretching their merchandise range to include apparel suitable for the exercise. For example, Nike launched its yoga line, Nike Organics, in the United States in January. Yoga wear does not necessarily mean loose clothes. With modern technology, yoga apparel is designed to withstand the rigors of body-contorting poses and to not split open or be revealing. Brands like Prana and the Christy Turlington designed Nuala by Puma incorporate the latest in body-cooling, breathable fibers like Coolmax, Polyamide, Tactel and Dri-Fit, which also conceal unglamorous sweat stains.
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