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CHENNAI, INDIA, May 15, 2002: While western cultures on the
planet watch the stock market and various indexes to decide when to invest; East Indian culture turns to astrology and the stars. Investing in gold has been a time-honored tradition in India and last May 15th jewelery stores in Chennai were swamped with people wanting to buy gold pieces. It was Akshaya Tritiya and according to Indian Astrology, it is a must to buy gold on this day as purchases on this day are most auspicious. One shopper says, “Buying gold on Akshaya Tritiya is a family tradition of ours. Although I am not able to afford anything heavy or grand, it is still a very exciting experience. I like it because shops display new designs and there is such an air of celebration about the whole experience.”