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KOLKATA, INDIA, April 6, 2003: Traditional fashion in the form of kurtas (Indian-style shirts) are still being worn this year by college students in India along with denim trousers. Designer Rashmi Kapur has promoted traditional designs with a new flare for the last eight years. Kapur says, “Kurtas are the ultimate in fashion and it’s time one flaunted a kurta before they go out of the fashion radar.” Using georgette, crepe, chiffon and khadi with embroidery, Kapur explains that many of her pieces are affordable and washable. Kapur’s entire women’s wear line consists of ornate cocktail saris, Parsi embroidery on kurtas or even Indo-Western kurtas with straight pants in fruity colors of lime, green and oranges. Kapur plans to expand into formal Indian menswear fashion and started by designing a kurta for her own son’s wedding. She also plans to focus on the sari by making it more appealing to the young women.

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