Source

LONDON, ENGLAND, May 27, 2003: Yoga has been in vogue for some time among celebrities, but this month it officially goes mainstream in Britain. It’s a come-on cue for yoga instructors in India and fashion designers like Rohit Bal, Adarsh Gill and Ritu Beri. Yoga expert Aina Wethal attracts at her Pineapple Fitness Center at Coven garden in London disciples who are as keen on fashion as much as they are on yoga. She believes that clothes must flow when one is doing yoga, so they must be light and breathable. High Street chains led by Marks and Spencer (M&S) have realized not only the craze for yoga’s “inner strength and realization of peace” but also women’s desire to wear comfortable clothes. M&S are about to launch a Yoga and Pilates range of clothes, called Mind and Body, in stores throughout Britain. Reportedly, the range will go to their Indian stores in the near future. Julia Robson, fashion writer, said yoga clothes are fueling a fitness-gear scramble not seen since Jane Fonda’s Workout topped the video charts in the 80s. Other chains from French Connection to Gap are featuring clothes in their ranges that are apt for yoga. They now join the sportswear brands like Nike’s and Adidas.

Post Views: 224