HPI

KAUAI, HAWAII, March 4, 2020 (Hinduism Today): The editors of Hinduism Today plan an article covering India’s powerful cultural preference for fair skin. It is planned to explore the skin lightening industry, the attitudes surrounding this oddity and more. We will compare with a similar movement in the American black community faced the issue several decades ago.

Help us to shine a light on this seldom-discussed topic and send your testimonials on this subject. If you have insights, background about this phenomenon, stories (positive or otherwise), please share it boldly with our French-based writer and neuroscientist Anu Kumar, who is something of an expert on the subject and has penned pieces for HuffPost on it. She is assembling our feature story and welcomes your submissions here: aneurokumar@gmail.com