UNITED STATES, August 28, 2020 (New York Times): Divinity consultants are designing sacred rituals for corporations and their spiritually depleted employees. Blending the obscure language of the sacred with the also obscure language of management consulting, the agencies provide corporations a range of spiritually inflected services. A new corporate clergy has arisen to formalize the remote work life. They go by different names: ritual consultants, sacred designers, soul-centered advertisers. They have degrees from divinity schools. Their business is borrowing from religious tradition to bring spiritual richness to corporate America.
In simpler times, divinity schools sent their graduates out to lead congregations or conduct academic research. Now there is a more office-bound calling: the spiritual consultant. Those who have chosen this path have founded agencies — some for-profit, some not — with similar-sounding names: Sacred Design Lab, Ritual Design Lab, Ritualist. They blend the obscure language of the sacred with the also obscure language of management consulting to provide clients with a range of spiritually inflected services, from architecture to employee training to ritual design. Their larger goal is to soften cruel capitalism, making space for the soul, and to encourage employees to ask if what they are doing is good in a higher sense. Having watched social justice get readily absorbed into corporate culture, they want to see if more American businesses are ready for faith.
For more on this interesting concept, see “source” above.