UNITED STATES, March 20, 2022 (Press Release by Ajay Shah): Over 110 major American Hindu organizations and temples have joined together to celebrate Holi festival as United Colors of Holi to celebrate diversity and unity in our country. For thousands of years, Holi, the festival of color, has celebrated the advent of spring and the end of winter, the victory of truth and justice, and a day when the communities gather, to play, enjoy, forget and forgive. United Colors of Holi is an outreach initiative by Hindu organizations to non-Hindu and non-Indian communities to rejoice together as spring bursts into bloom. Vibrant colors bring the communities together in the traditional celebration of Holi, where differences between individuals, jati, varna, creed, languages and regions disappear. Now, we are creating a new American tradition, United Colors of Holi, to bring the communities of all colors, races, nationalities and ethnicities together during the week of Holi.
Since the 1960s, Hindus have enriched every aspect of American life. Today, when the USA and Canada are going through divisive times, Hindu tradition can show the way. The underlying Hindu principle of universalism, expressed as “Vasudhaiva Kutumbakam,” – Entire Universe is One Family sends a powerful message of harmony and acceptance. As we celebrate Holi, we will remind our communities, Hindus and non-Hindus, that our nationalities, races, ethnicities, and colors of our skins are merely outward expressions, and outward celebration of our inner selves, of the inner, immortal universal soul. United Colors of Holi is a joint effort of all Hindus in America just as Hindu Heritage Month was celebrated across America in October 2021. Hindu organizations are invited to sign-up as partners for this nation-wide effort. The partner organizations will then celebrate Holi in their own way, with the goal of outreach to the non-Indian and non-Hindu communities. We will welcome all partner organizations to join us for the virtual inaugural and concluding events.
The above statement was issued by a Coalition of Dharmic Organizations in North America. To learn more about United Colors of Holi, names of the partner organizations and the listing of events, visit: