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INDIA, August 23, 2017 (by Surbhi Gloria Singh, Business Standard): Patanjali Ayurved Ltd, the manufacturer of herbal products, founded by yoga guru Baba Ramdev now has competition from another spiritual guru — Sri Sri Ravi Shankar. Art of Living Foundation’s FMCG (“Fast Moving Consummer Goods”) arm, Sri Sri Ayurveda is all set to take the FMCG industry by storm with the launch of about 1,000 retail stores, reflecting the increasing demand for herbal products across India. Sri Sri will also launch clinics and treatment centres in a resemblance to the retailing strategy of Baba Ramdev-led Patanjali.”People have now accepted ayurvedic products in their daily lives, and we believe our brand offerings are different compared to those of existing players,” said Tej Katpitia, chief executive of Sri Sri Ayurveda (SSA) Trust told Economics Times. SSA will open Sri Sri Tattva branded stores. “The first store will be launched next month with plans to open 50 doors by November. The aim is to have a billion-dollar business in the next few years,” said Gaurav Marya, chairman of Franchise India Holdings.

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