INDIA, September 18, 2017 (First Post): Baba Ramdev’s Patanjali Ayurved Ltd is all set to win a multi-million dollar contract to manage mid-day meals in Uttar Pradesh schools, according to people in the know. Ramdev and his men have been actively lobbying for the US$109 million contract in New Delhi, reaching out to influential cabinet ministers and making representations as to why the group is best placed to execute the project, the sources said. The contract is currently being managed by 10 entities, including some NGOs. It involves offering Panjiri (a mixture of sugar, ghee and wheat), fruits and milk to a little over 100 million students in India’s most populous state.
Ramdev’s meteoric transformation from the guru of good health to a business magnate has surprised some of the top multinationals operating in India. His business empire has been rapidly expanding. Only in July, the company had won an exclusive, mega contract to develop Ayurvedic plants in Uttarakhand and fix their prices. Patanjali Ayurved is now considered the fastest-growing consumer product company in India. However, there have been controversies too.
Much more at “source” above.