MUMBAI, INDIA, February 9, 2002: In December of 2001, Tushar Gandhi, a great-grandson of Mahatma Gandhi, was approached by an American company who wanted permission to use images of Gandhi to sell to one of their clients, a credit card company. According to Tushar he told the Indianapolis-based company, “I have no copyright over Bapuji. But they said they merely needed a no-objection certificate from me as one of his heirs.” When news of the deal reached Mahatma’s devotees the result was explosive. After receiving endless furious phone calls and negative publicity, Tushar Gandhi has called off the deal with the company.
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