UNITED STATES, July 29, 2021 (My Central Jersey): Four years ago, a week apart, siblings Avani Sarkar and Viral Modi became first-time parents to daughters Naavya and Aadhya, respectively. Inspired, the new parents went searching for a way to connect their newborns to their Hindu faith and South Asian culture. Finding none, the two founded Modi Toys, a toy company focused on helping the next generation of South Asians – one of the fastest demographics in America – be proud of their heritage and dual identity. With offices in Edison, Modi Toys is celebrating its third birthday in August.
Modi Toys now features several mantra-singing, Hindu-themed plush toys. Along with Baby Ganesh,, there is Baby Hanuman and Baby Krishna, all available in 10-by-6-inch sizes. Each sings three mantras and have corresponding books, written by Sarkar, that tell a Hindu theology tale connected to each God’s traits. Ganesh represents “good luck and good fortune,” Hanuman represents ” strength and energy” and Krisna represents “love and devotion.” This year, Modi Toys is adding four new products to the line, including a musical crib mobile; the alphabet book “Desi Devis,” featuring 26 South Asian women from past and present; and several plush toys, including Saraswati Devi, the “Goddess of knowledge, music and arts.” Many of the new products focus on the Goddesses of the Hindu faith.
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https://www.mycentraljersey.com/story/money/business/2021/07/29/modi-toys-promotes-hindu-faith-and-south-asian-culture-fun-way/7901261002/