UNITED KINGDOM, December 3, 2022 (Hinduism Today): Two good friends take a weekend outing through idyllic countryside, driving slowly by green pastures with cows quietly grazing, they gaze endearingly as one coos with a jealous tinge, “I love how those cows are sooo peaceful and content.” Returning to town around midday they nonchalantly waltz into a family restaurant to enjoy big, juicy hamburgers.

The above phenomenon has been dubbed the Meat Paradox–-being fond of animals while regularly consuming their flesh. Elisa Aaltolao, tells us, “Research on it posits that it is caused and maintained particularly by six factors: Cognitive dissonance, dissociation, strategic ignorance, hedonism, custom and marginalization of empathy.”

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https://www.hinduismtoday.com/food-and-vegetarianism/the-meat-paradox/