INDIA, February 14, 2025 (YouTube): The Maha Kumbh Mela in Prayagraj is not just a religious spectacle but an economic powerhouse, with 400 million devotees expected to fuel an estimated US$2.3 billion impact on Uttar Pradesh’s economy. From luxury tents priced at $1,153 per night to small vendors betting on 10-fold returns, the 40-day event is a convergence of faith, commerce, and opportunity. With 160,000 tents, high-profile sponsorships, and thousands of businesses vying for profits, this year’s Kumbh is set to transform the Ganga’s banks into a pulsating hub of spirituality and trade.
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