NEW DELHI, INDIA, April 15, 2003: Reviving the ancient art of herbal dyeing after three years of extensive research, Aura Herbal Wear has introduced a line of garments using 100 percent natural fabrics and dyes. Arun Baid of the Ahmedabad-based company says, “It is anti-allergic, anti-microbial and has antiseptic properties and the dyes used are eco-friendly. After dyeing, the waste can be converted into manure.” Using herbs such as tulsi, neem, turmeric, henna and pomegranate rind, the fabrics are even laid in the sun to be bleached. Baid’s exhibition is supported by Maneka Gandhi who claims that the herbal wear has medicinal properties.
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