NEW DELHI, INDIA, April 19, 2003: While indipop, bhangra, rap and remix albums come and go in popularity, Indians listen to devotional music morning after morning without getting tired. Believing in God seems the safest bet in the music industry, industry insiders say. While there may be many reasons for the perpetual popularity of devotional songs, a spokeswoman of Music Today says, “There’s so much stress that people are increasingly veering towards spiritualism and bhajans/stotras fulfill that need.” People of all ages are buying CD recording of just bhajans and kirtans. Pure Sanskrit slokas are also popular. Devotional music stays at the top of the charts, even beyond the festival seasons of Navaratri, Ganesha Chaturthi and Deepavali. The popularity associated with devotional songs is also inspiring singers of other genres of music to venture into this territory.
A daily summary of world news for Hindus and non-Hindus alike