Religion’s a Hit on Indian TV
SourceNEW DELHI, INDIA, September 4, 2003: Private television networks are turning to religion to tap a massive Hindu viewership, but say the religious channels are neither a platform to grab votes nor an attempt to peddle faith. TV channels like Aastha and Sanskar beam 24-hour religious programs to millions of homes, especially in states like Gujarat, Maharashtra and Uttar Pradesh.…
