Lego Halts Use of Some Names for Toys
GO TO SOURCE WELLINGTON, NEW ZEALAND, October 30, 2001: Danish toy maker Lego has agreed to halt production of a range of toys based on ethnic cultures after protests about its use of indigenous Maori names for some toys. Lego senior executive Brian Soerensen has just returned to Denmark after meeting Maori lawyers in Auckland where he acknowledged that Lego…
