Why Diwali Spending Is Primed to Rocket in the US
UNITED STATES, November 7, 2023 (BBC): For many businesses, holiday spending is a major part of Q4 revenue – think Halloween, Thanksgiving, Christmas and Kwanzaa. Now, as it gains national recognition, US merchants are increasingly embracing Diwali, the Hindu festival of lights, for its commercial potential. While every region in India has traditions for commemorating this holiday, most celebrants broadly…









