Inside Big Beef’s Climate Messaging Machine: Confuse, Defend and Downplay
UNITED STATES, May 3, 2023 (The Guardian by Joe Fassler):The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: that you shouldn’t be too worried about the growing attention around the environmental impacts of its production. In particular, it would like you not to…









